We are part of the Slow Fashion and Fashion Revolution movements and believe in a fashion industry that values people, the environment, creativity and profit in equal measure.

We are a for-profit company with strong social responsibility. We promote local economic, social and cultural development and strive to keep our environmental impact to a minimum.

In 2019 we have been awarded the Butterfly Mark and have become a member of the Positive Luxury brand community, which connects mindful luxury brands with a global audience of consumers that care



  1. Each Kmana bag is unique, hand crafted and made to last decades if not a lifetime. We believe in simple, timeless, gender-neutral designs, which do not depend on ephemeral trends. Guided by the motto “less is more”, we embrace clean and subtle detailing.
  1. From cutting to sewing and hammering rivets, our bags are entirely hand-made in Bali and Jogjakarta. We work with small workshops and cooperatives of artisans and creatives, and respect their ways of working, their pricing systems and their deadlines. We don’t want to vertically integrate them; we want to work with them. The artisans who work with us also receive due visibility, so that they do not remain faceless.
  1. All the workshops we work with have been visited and verified by us and by (before known as Ethical sourcing Bali), an organization we partner with in an effort to verify the working conditions of the artisans, the origin of the leather and the social and environmental impact of the tanning process.
  1. We use vegetable tanned leather from verified family-run tanneries in Java, with whom we have partnered, minimizing the chemicals used in the tanning process. Tannins used to tan our vegetable-tanned bags are found in the local tree barks and leaves. We can certify that our leather is 100% vegetable tanned.
  1. The leather we use if a by-product of the food industry in East Java. It is sourced from small farms and resource poor-households, who raise cattle (2 /3 cows) in backyard sheds and small enclosures, largely for cash income.
  1. We are committed to continue researching the vegan option for our bags and to shift to such an option, when it is free from scary materials like PVC or polyurethane.
  1. We keep our stock to a minimum, prioritising small batch production to ensure the lifespan and quality of our bags and to minimize our impact on the environment.
  1. Strongly committed to the presentation of culture and identity, we incorporate traditional textiles and fabrics into every design in an effort to help our partners preserve ancient weaving and natural dying techniques and skills passed down from generation to generation.
  1. We also acknowledge our own privilege, and this awareness informs our strong determination to give back to the community. 20% of our net profit is invested in a number of social projects aimed at empowering communities (especially women) and counterbalancing our carbon footprint and in working with our partners develop more sustainable solutions. To date and since Kmana was born:
    • We have supported Pak Eko and his team in Jogjakarta in the production of 100% vegetable tanned leather, using local roots, barks and leaves. We have also assisted them in minimising the impact of the tanning process in the environment.
    • We have supported the victims of the unfortunate series of earthquakes in 2018 in Lombok through in-kind and money donations.
    • We have supported Ibu Ayu to employ women with special needs and from poor households in her weaving workshop
    • We support the work of the Bali Foundation ( to provide training and work opportunities for women living in the streets and are now exploring a new capsule collection with them, made of the small pieces of leather that remain from cutting our bags.
    • We have supported and continue to support the efforts of the Role Foundation ( in Bali to promote women empowerment and occupation, particularly of middle-aged women who lost their job as sea weed collectors and are now learning weaving skills
    • We have supported the outstanding work of the White Helmets volunteers in Syria (
    • We have supported the efforts of SU-RE.CO, the environmental think-do-be tank based in Indonesia to help farmers adapt to climate change, namely through their bio gas project.
    • We have sponsored the 2019 summer edition of the Fashinnovation event (

    We are now looking into the projects we would like to sustain from 2020 onwards in a more systematic way.

  1. All in all, our invitation is for you to buy less and to buy better. Even if you do not want to buy one of our bags, helping you think differently and support the slow and ethical fashion movement is already an accomplishment.